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Direct Marketing Program Manager*

Company Name:
RR Donnelley
Direct Marketing Program Manager
Tracking Code
20742
Job Description
POSITION SUMMARY:
The program manager's responsibilities are to assist in the development and implementation of targeted CRM & database marketing programs. Participate with a team to understand the Customer's goals and objectives. Analyze client information and assist in the campaign strategies and tactics to deliver optimum results. To accomplish this, the program manager will utilize RRD resources such as marketing strategists, creative and format development, list brokerage & data procurement, list processing, database development, analytic services, campaign reporting, email, electronic, on-line and mobile channel techniques and technologies to measure and monitor program performance.
DUTIES & RESPONSIBILITIES:
Serves as liaison between client and CRM/Database Marketing Dept. to ensure customer satisfaction.
Actively participates in the development and implementation of marketing campaigns. Work with internal resources to ensure that projects are being implemented on time and within budget.
Ability to analyze day-to-day client information, needs and problems, identify solutions, prepare and execute account plans through proposals, presentations and correspondence.
Recommend/strategies with clients for continued program improvement throughout the customer relationship.
Facilitate campaign financial analysis for assigned client projects such as cost to communicate, revenue generation and campaign ROI.
Program project management including development of timelines utilizing MS Project
Continuous communication on project status.
Work with other Program Managers within CRM/Database Marketing Dept. to assist in projects and to foster continual growth of the department.
Required Skills
KNOWLEDGE & SKILL REQUIREMENTS:
College degree or equivalent experience
Three years+ direct marketing experience with focus on lists, data, processing, & analysis
Proven communication, organizational and time management skills. Must be able to effectively communicate logical ideas and conclusions in one-to-one and large group situations.
Knowledge of database marketing initiatives and practices
Participant in team environment.
Ability to manage multiple programs, have attention to detail, and possess problem solving skills.
Statistical background a plus.
Knowledge of computer-based software such as MS Office (Word, Excel, PowerPoint., Access)
Excellent writing and presentation skills
OTJ-MAR
RRDIT
Job Location
Warrenville, Illinois, United States
Position Type
Full-Time/Regular
Employee Referral Bonus eligible
No

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